HOW TO MAKE YOUR Stereo STATION MUCH MORE Productive RIGHT NOW
By Stefan Rybak
R / c fail because of Five major problems:
One. Poor advertising revenue
2. Bad development
4. Staff issues
5. No interactive media aspect
Underperforming radio stations are, typically, deficient in one or even more of these areas.
Lets very first take a look at sales. You can have the best programming and a lot interesting content in your radio station, but if you can't sell it, then you need an interesting challenge to deal with.
Radio sales just isn't rocket science or too difficult. There's also no Houdini magic or mumbo jumbo involved.
To be successful in stereo sales, you need to learn some simple, yet incredibly-powerful concepts, and have the determination and discipline to carry out these concepts everyday.
It's not about "selling spots." That's very short-sighted and short-term. Your salespeople will be doing nothing more than running in place.
What brings greater as well as longer-term results is having your salespeople get in front of decision-makers by having an idea, with a plan, vision, a spec spot, and ask for the business enterprise. If they're not seeking the business, then what makes them there?
Radio Station Programming Consultant
I present salespeople how to make a lot of cash (for themselves and for the stop) selling local primary business. What to do, and the way to do it. Who to get in front of. What to say, and how to express it.
Having sold virtually millions-of-dollars worth of inventory, I can tell you that enormous success in radio stations sales isn't easy, however it is all so incredibly-simple!
Subsequent, lets discuss programming. Todays massively-successful stereo are creatively hyper-focused over a very specific target market, and exude these types of seven critically-important qualities:
One. No Hype
Several. Fun to be with
4. Respect, trust & fairness
5. Consensus, not necessarily confrontation
6. Make desires come true, change the world, build a better existence
7. Establish deeper relationships & stronger bonds together with your listeners
Having designed stations in a variety of different formats in small, medium and main markets, I can tell an individual that massive success in radio encoding isn't easy, but, like sales, it's very, very simple!
If you want to dramatically enhance sales, programming, and every department at your stereo station(s), then let's have a dialogue and get the ball rolling.
Contact me for a free, confidential first assessment. Speak directly with me, not an associate. My telephone number is 631-764-6460.
I look forward to hearing from you, and am really excited about working with a person!
Stefan Rybak Company
Media. Marketing. The Power Of Now!
10 Shore Road, Mount Sinai, NY 11766
Mobile Phone: 631-764-6460